Author Archives: admin

Does your website successfully convert web traffic into paying customers? Does it deliver what your customers expect? What are the essential elements that every website needs to persuade visitors to sign up, enquire or make a purchase? Why does web design matter and how do you keep visitors engaged and coming back for more? AnsweringContinue reading “How to increase online sign-ups, enquiries or sales”

Even if you don’t sell online, having a great website is a must. Before many customers will buy from you, they’ll want to find out more about what you sell and how much you charge. Many will also want to know more about your story, who you are, your values as a business and whatContinue reading “Boost your website’s Google ranking”

Success and indeed survival in business relies upon making enough sales. If you don’t, you’ll soon run out of cash and that’s likely to spell the end for your business. If you are to make enough sales, you must generate sufficient sales leads, which is a never-ending challenge, because all businesses lose customers over time.  So,Continue reading “How to generate sales leads for your business”

Who among us doesn’t enjoy a toastie or Mexican-style wrap? Both can be a delicious snack or meal. CRIMPiT is a successful, award-winning new British business. Its clever, innovative products offer a quick, easy and mess-free way to create delicious toasties using your kitchen toaster or burritos, calzones, enchiladas, kebabs and pasties that can beContinue reading “How innovation and social media fuelled CRIMPiT’s success”

There are more than 310,000 retail businesses in the UK, which is 5.7% of all businesses, with SMEs accounting for more than 99% of them. Many UK retail businesses, especially those in the high street, have had a very tough time in recent years, having battled Covid and a record inflation-fuelled cost-of-living crisis that’s leftContinue reading “How to start a successful small retail business”

Creating a great customer experience is crucial, especially for new and established businesses operating in retail and hospitality. If you don’t create a great experience, many customers will avoid your business or head for the exit not long after entering your premises. There are many ways to encourage a great customer experience, but the potentialContinue reading “How to use music to create a great customer experience”

How and why would a small business attempt to take on multinational companies? Can a small business even compete in a market dominated by a handful of big players? In short, yes! Dawn White of Ecoegg did just that. Dawn battled eczema while growing up and her struggles with sensitive skin inspired her to createContinue reading “How Ecoegg revolutionised the laundry industry”

If you don’t have a well researched business plan, you may still be able to start and grow a reasonably successful business – but it may never achieve its full potential. To do that, you need goals and a successful strategy that enables you to achieve them. So, what are the key components of aContinue reading “How to create a brilliant business plan for your small business”

What does the future hold for small businesses in the UK in the next five to ten years? What are the small business trends and which businesses are most likely to survive and succeed? How will customer wants and needs change and how might small businesses market their products and services to them? Will onlineContinue reading “How to future-proof your small business”

Many new small independent retailers buy their stock wholesale, often from small suppliers, makers and craft businesses. It can really set you apart by providing you with high quality, exclusive stock that’s superior to the mass-produced options sold by others. But where do you find such suppliers and how do you negotiate good deals? ConsultantContinue reading “How to buy and sell wholesale”