Creating a great customer experience is crucial, especially for new and established businesses operating in retail and hospitality. If you don’t create a great experience, many customers will avoid your business or head for the exit not long after entering your premises. There are many ways to encourage a great customer experience, but the potential for using music to create the right mood cannot be overstated.
In this episode, Liam Wood of the New World Trading Company explains how to use music to create a great customer experience when you run a retail or hospitality business.
How to use music to create a great customer experience – show notes
Creating a great customer experience
- Six reasons you could be failing to attract customers
- Essential guide to creating a brand
- Essential guide to building customer loyalty
- Creating a customer-focused culture
Licensing rules for specific businesses
- Record shop legal issues
- Music shop legal issues
- Café legal issues
- Public house legal issues
- Mobile DJ legal issues
- Nightclub legal issues
- Retail-based legal issues
Related episodes
- How to provide excellent customer service
- How to create a winning brand and business name
- How to market a new business online
- Make offline marketing work for your small business
About our customer experience expert
Liam Wood is head of learning and development at the New World Trading Company (NWTC). NWTC is an award-winning hospitality group known for a number of well-known brands across the UK, including The Botanist, which currently has 29 venues nationwide.
You can find Liam on LinkedIn.
About PPL PRS and TheMusicLicence
PPL PRS is a joint venture between the UK’s two music licensing organisations – PPL and PRS for Music. Previously, businesses had to obtain separate music licences from PPL and PRS for Music. However, they have come together to form PPL PRS Ltd and launched TheMusicLicence to provide a streamlined music licensing service, with a single point of contact, to make it easier to legally play and perform music in public.
Under The Copyright, Designs and Patents Act 1988, permission is needed from the relevant copyright holders – those people who create music – in order to play or perform music in public. TheMusicLicence gives you this permission, in relation to the vast majority of commercially available music from all over the world. This ranges from grassroots and independent artists and composers through to the biggest names in the business.
Other than business costs, all of the licence fee goes back to the talented, passionate people who write, perform, compose, record or publish the music you listen to. So, by purchasing TheMusicLicence for your business, you are supporting the future of music by helping to ensure its creators are fairly rewarded for their work.
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