Start-up Story – Dawn White of Ecoegg

Cover image for Start Your Own Business podcast episode titled Start-up Story with Dawn White of Ecoegg as our special guest

Dawn White battled eczema while growing up and when her own struggles showed just how sensitive human skin can be to normal detergents, she decided to do something about it. Dawn set out to create a detergent that was kinder to skin and contained no nasty chemicals. Soon she invented her own pioneering, eco-friendly detergent pellets, but they also needed a container so that they could be placed directly into washing machine drums, which is why her game-changing reusable Laundry Egg was also developed. In this new Start-up Story, Dawn explains how she developed her products, started her business and found a way to truly set it apart.

Show notes

Product development and branding

Product sales

More Start-up Stories


About Dawn White

Dawn White is the founder of Bristol-based Ecoegg. Ecoegg sells its own groundbreaking, multi-use, egg-shaped plastic container – called a Laundry Egg. You fill it with special detergent pellets and place it in your washing machine with your dirty washing. Crucially, Ecoegg pellets contain no nasty chemicals, they’ve been created to be kinder to your skin and the environment.

You can find Dawn on LinkedIn.

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