Dawn White battled eczema while growing up and when her own struggles showed just how sensitive human skin can be to normal detergents, she decided to do something about it. Dawn set out to create a detergent that was kinder to skin and contained no nasty chemicals. Soon she invented her own pioneering, eco-friendly detergent pellets, but they also needed a container so that they could be placed directly into washing machine drums, which is why her game-changing reusable Laundry Egg was also developed. In this new Start-up Story, Dawn explains how she developed her products, started her business and found a way to truly set it apart.
Show notes
Product development and branding
- Essential guide to creating a prototype
- Essential guide to creating a brand
- Essential guide to marketing innovative products and services
Product sales
More Start-up Stories
- Start-up Story – Troy Johnson of Sweet Dee’s Jerk
- Start-up Story – Surlender Pendress of Love Writing Co
- Start-up Story – Charlie Low and Dale Comley of Climbingvan
Ecoegg
- Find out more about Ecoegg
- Find out more about Operation Sea Change
About Dawn White
Dawn White is the founder of Bristol-based Ecoegg. Ecoegg sells its own groundbreaking, multi-use, egg-shaped plastic container – called a Laundry Egg. You fill it with special detergent pellets and place it in your washing machine with your dirty washing. Crucially, Ecoegg pellets contain no nasty chemicals, they’ve been created to be kinder to your skin and the environment.
You can find Dawn on LinkedIn.
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