The best start-up advice usually comes from the best-placed experts of all – those who’ve actually been there and done it. In this episode, we speak to Surlender Pendress, co-founder of Love Writing Co, which is based in the West Midlands. Love Writing Co sells innovative writing pencils, erasable colour pencils and washable crayons developed specifically for children’s hands. Its products have been created to make it easier, quicker and more enjoyable for children to learn to write. Surlender started the business in 2019 with Mark Sherwood. She explains where the idea for the business came from and retraces her start-up steps. Surlender also tells us the key challenges she faced and how she overcame them.
About our expert
Surlender Pendress started the Love Writing Co in 2019 with Mark Sherwood. The award-winning stationery brand, is based in The Black Country, West Midlands. The company provides innovative writing pencils, erasable colour pencils and washable crayons as well as handwriting practice books. Its products have been developed to make it easier, quicker and more enjoyable for children to learn to write.
About our sponsor
Thanks to Dell Technologies for sponsoring series four of the Start Your Own Business podcast.
Dell has what you need to start, scale, and succeed, including end-to-end tech solutions to boost productivity and maximise security so you can focus on innovation.
Our partnership with Dell means you get top products at special prices and a personalised consultation from a dedicated tech adviser who will get to know the goals of your business. Find out more by emailing the Dell for Startup UK representative at [email protected].
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