There are many things you need to do to succeed in business, but one of the most important is to stand out. It’s essential if you operate in a crowded, competitive market, as most businesses do. If your business fails to stand out, because your brand, products and services haven’t been differentiated, you’ll just blend into the background and fewer people will know you exist, let alone buy from you. Instead, they’ll buy from one of your competitors, because they believe there’s a very good reason for doing so. So, how exactly do you make your business stand out in a competitive market?
In this episode, on hand to answer this vital question is Chris Endersby, co-founder of London-based brand agency Firestarter. He shares his considerable insight and tips on how to set yourself apart when you operate in a crowded market.
How to stand out in a competitive market – show notes
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About our sponsor Lightyear
Life as a business owner can be unpredictable. You need a cash flow cushion for any bumps in the road. But, this doesn’t mean you need to leave your cash languishing in low interest accounts.
Instead, you can earn a daily, variable rate of 4.6% AER with Lightyear’s business accounts. Lightyear makes this possible by giving small businesses like yours, a solution traditionally reserved for the big corporates: money market funds, managed by the world’s largest asset manager, BlackRock. These are low risk investments, usually only accessible with a minimum deposit of £5 million pounds. With Lightyear, you can access them with no minimum deposit criteria.
There are no fees to open, bank transfer into, withdraw from, or maintain your business account, and your money is always easily accessible.
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Visit lightyear.com/donut to find out more, or set up your account in just a few taps. And remember, when you invest, your capital is at risk.
About our expert Chris Endersby
Chris Endersby is the co-founder of London-based brand agency Firestarter.
Find Chris Endersby on LinkedIn
Follow Firestarter on Instagram
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