How to attract and work with an investor - Start Your Own Business podcast

If you want to grow your business at pace or achieve significant growth, it’s likely that you’ll need to attract external funding or finance. There are many options, but one of the most common is attracting investment from a wealthy investor or group of investors. Find the right investor, and not only do you gain from their wealth, but you might also benefit from their experience, knowledge and contacts. But, how do you and your business get ready for investment, where do you find suitable investors, what would attract them to your business and how can you ensure that the relationship works well?

In this new episode, Martin Sokk, CEO and founder of low-fee investing app Lightyear, offers tips on how to attract and work with suitable investors. He also provides tips on how you can avoid common mistakes when it comes to attracting an investor.

How to attract and work with an investor – show notes

Scaling your business

Funding business growth

Working with an investor

About our sponsor Lightyear

Life as a business owner can be unpredictable. You need a cash flow cushion for any bumps in the road. But, this doesn’t mean you need to leave your cash languishing in low interest accounts.

Instead, you can earn a daily, variable rate of 4.6% AER with Lightyear’s business accounts. Lightyear makes this possible by giving small businesses like yours, a solution traditionally reserved for the big corporates: money market funds, managed by the world’s largest asset manager, BlackRock. These are low risk investments, usually only accessible with a minimum deposit of £5 million pounds. With Lightyear, you can access them with no minimum deposit criteria.

There are no fees to open, bank transfer into, withdraw from, or maintain your business account, and your money is always easily accessible.

You work hard for your income as a business owner. Lightyear lets your income work hard for you. So, rather than spending weeks trying to open an account with low rates and high fees, open a Lightyear business account in one day, and start putting your money to work.

Whether you choose to manage your company cash on Lightyear’s slick app, or the web platform, the interest you earn could mean you can hire that new employee, or take that holiday you know you deserve.

Visit lightyear.com/donut to find out more, or set up your account in just a few taps. And remember, when you invest, your capital is at risk.