Email marketing can be a highly cost-effective way to attract and retain customers, but your strategy and content must be right if you are to get the open rates and click-throughs that lead to sales.
Laura Hanlon of Birmingham-based agency Pink Leopard reveals the secrets of building good email marketing lists, sending emails in the right volume at the right time, getting your content and subject lines spot-on and the all-important business of measuring your success so you can improve your results.
Show notes
Business email
CRM
Comply with GDPR
- Ask before you send: permission-based email marketing
- GDPR: what you need to know now
- Essential guide to GDPR – your data protection responsibilities
Building your mailing list
- How to build an email list
- Essential guide to direct mail and email marketing
- Your guide to buying mailing lists
What to include in your emails
Email marketing
About our expert
Our guest this week is Laura Hanlon, co-director of Birmingham-based agency Pink Leopard. Laura’s interest in advertising began when marketing her own brand. It was then that she learned the power of paid social media ads. She shares her top email marketing tips for start ups and small businesses.
About our sponsor
Thanks to Dell Technologies for sponsoring series four of the Start Your Own Business podcast.
Dell has what you need to start, scale, and succeed, including end-to-end tech solutions to boost productivity and maximise security so you can focus on innovation.
Our partnership with Dell means you get top products at special prices and a personalised consultation from a dedicated tech adviser who will get to know the goals of your business. Find out more by emailing the Dell for Startup UK representative at [email protected] .
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