How I started, grew and sold Trunki

Cover shot for podcast episode How I started, grew and sold Trunki featuring Rob Law MBE

It’s the stuff of entrepreneurial dreams. To come up with a pioneering product idea, develop a prototype, create a hugely appealing brand and start a highly successful business that you grow and sell for a huge amount of money. That’s exactly what Rob Law MBE did. Coming from a product design background, he founded Trunki in 2006. Trunki is the much-loved ride-on suitcase for children, which come in various designs.

Rob built up his Bristol-based business over 17 years, selling millions of Trunki suitcases, exporting to more than 100 countries, while providing jobs for 80 people. As if all of that wasn’t enough, Rob has also fought a lifelong battle with Cystic Fibrosis. Rob exited Trunki in 2023, selling the business for a reported £12m. In this fascinating episode, Rob talks about how he started, scaled and sold his phenomenally successful business, proving the Dragons very wrong in the process.       

How I started, grew and sold Trunki – show notes

Product design and development

Selling online

Get your goods stocked by high street retailers

Funding business growth

Attracting investment

Scaling your business

Government support for international traders

Protecting your intellectual property

Selling a business

About our sponsor Lightyear

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About our expert Rob Law MBE

Rob Law MBE built up his Bristol-based business over 17 years, selling millions of Trunki suitcases, exporting to more than 100 countries, while providing jobs for 80 people. As if all of that wasn’t enough, Rob has also fought a lifelong battle with Cystic Fibrosis.

Rob exited Trunki in 2023, selling the business for a reported £12 millio. Product pioneer, author and speaker, Rob now runs the Aphelion Agency, a boutique Amazon brand management agency, as well as Zeepy, which creates sleep training clocks for toddlers. In this fascinating episode, Rob talks about how he started and scaled his phenomenally successful business, proving the Dragons very wrong in the process.       

Rob shares his journey in his book Sixty Five Roses and a Trunki: defying the odds in life and business.

Find Rob on LinkedIn

Explore the Zeepy website

Visit the Aphelion Agency website

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