How to use email marketing to grow your business

Email marketing can be a highly cost-effective way to attract and retain customers, but your strategy and content must be right if you are to get the open rates and click-throughs that lead to sales. Laura Hanlon of Birmingham-based agency Pink Leopard reveals the secrets of building good email marketing lists, sending emails in theContinue reading “How to use email marketing to grow your business”

Start-up story – Charlie Low and Dale Comley of Nohma

In 2019, tired of their daily commutes and living for weekends, Charlie Low, then head of analytics for an adventure travel company, and design consultancy engineer Dale Comely decided to leave the nine-to-five behind by converting an old DHL delivery van into an off-grid mobile home, so they could live a simpler life and travelContinue reading “Start-up story – Charlie Low and Dale Comley of Nohma”

How small-business owners can gain from peer group support

Running a small business can leave you feeling isolated and lonely at times. Often you have no one to share your thoughts and feelings with. That’s when reaching out to other small-business owners can really help. Great value can be gained from seeking their independent opinions (and giving them yours). Many formal peer networking optionsContinue reading “How small-business owners can gain from peer group support”

Start-up Story – Matt Mahatme of Lixir Drinks

Ex-bartender, Matt Mahatme, launched Lixir Drinks with his childhood friend Jordan Palmer in 2018. They spotted a gap in the market for tonics and mixers that combined big flavours with less sugar, fewer calories and nothing artificial. Matt and Jordan are proud disruptors who wanted to create a brand with an edge and a contemporaryContinue reading “Start-up Story – Matt Mahatme of Lixir Drinks”

How to become more confident when running a small business

Some people ooze self-confidence. Others aren’t very self-confident at all. Most of us are probably somewhere in between. Often, it is the things that happen to us in life and business that damages our self-confidence. Why do some people lack self-confidence while others are supremely confident? How can you boost your self-confidence? Self-confidence and humanContinue reading “How to become more confident when running a small business”

How to keep your business afloat when times are tough

Following a year of eye-watering inflation in 2022, especially energy prices, economic forecasts for the UK for 2023 make for sobering reading. According to the Bank of England, the UK is facing its longest recession since records began, while the UK Office for Budget Responsibility (OBR) expects the UK economy to shrink by 1.4% inContinue reading “How to keep your business afloat when times are tough”

S3E6 Start-up story – Surlender Pendress of Love Writing Co

The best start-up advice usually comes from the best-placed experts of all – those who’ve actually been there and done it. In this episode, we speak to Surlender Pendress, co-founder of Love Writing Co, which is based in the West Midlands. Love Writing Co sells innovative writing pencils, erasable colour pencils and washable crayons developedContinue reading “S3E6 Start-up story – Surlender Pendress of Love Writing Co”