How to create a brilliant business plan for your small business

If you don’t have a well researched business plan, you may still be able to start and grow a reasonably successful business – but it may never achieve its full potential. To do that, you need goals and a successful strategy that enables you to achieve them. So, what are the key components of aContinue reading “How to create a brilliant business plan for your small business”

Key tasks you need to complete when starting your own business

Starting your own business is challenging. If you haven’t done it before, you’ll inevitably lack know-how, while there are common pitfalls to avoid. So, what key tasks do you need to complete when setting up your own business, if you’re to get off to the best possible start? Start-up and small-business content expert, journalist MarkContinue reading “Key tasks you need to complete when starting your own business”

How to use email marketing to grow your business

Email marketing can be a highly cost-effective way to attract and retain customers, but your strategy and content must be right if you are to get the open rates and click-throughs that lead to sales. Laura Hanlon of Birmingham-based agency Pink Leopard reveals the secrets of building good email marketing lists, sending emails in theContinue reading “How to use email marketing to grow your business”

Start-up story – Charlie Low and Dale Comley of Nohma

In 2019, tired of their daily commutes and living for weekends, Charlie Low, then head of analytics for an adventure travel company, and design consultancy engineer Dale Comely decided to leave the nine-to-five behind by converting an old DHL delivery van into an off-grid mobile home, so they could live a simpler life and travelContinue reading “Start-up story – Charlie Low and Dale Comley of Nohma”

How small-business owners can gain from peer group support

Running a small business can leave you feeling isolated and lonely at times. Often you have no one to share your thoughts and feelings with. That’s when reaching out to other small-business owners can really help. Great value can be gained from seeking their independent opinions (and giving them yours). Many formal peer networking optionsContinue reading “How small-business owners can gain from peer group support”